Real Life Cover from £15#

Because you never know when you'll need it most

You never know what’s around the corner. That’s why we’ve brought together a number of life insurance products for you under one manageable cover. Asda Real Life Cover includes a combination of income protection insurance, critical illness insurance and life insurance – to make sure you and your loved ones are looked after, whatever happens.


  • It couldn’t be easier to arrange

    You could search for income protection insurance here, critical illness insurance there and life insurance somewhere else. Or, you could make life a whole lot easier for yourself with Real Life Cover from Asda. With just one simple premium to pay and a very quick application process, it’s easy – and great value.

  • Expert advisers, with you every step of the way

    Asda Life Insurance highly trained UK-based advisers can give you as much help and advice as you want, recommend the cover you do need and make sure you’re not paying for cover you don’t. And wherever possible, you’ll be able to speak to the same adviser every time.

  • Get the paperwork done for you

    LifeSearch expert advisers will do the paperwork for you.

  • Cover for life’s essentials

    With Asda Real life Cover you’re protected against many different things. Cover includes life insurance, income protection insurance and critical illness insurance. And with cover against the 3 most common serious illnesses of heart attack, stroke and cancer, you’ll pretty much get all of life’s essential under one roof – and one easy monthly payment.

  • Unemployment cover too?

    If you want to add unemployment cover to your Real Life Cover policy you can speak to an adviser who will be happy to help

  • We do the hard work for you

    Searching for quality life insurance can be daunting and time consuming, especially with all the little differences with each product. That’s why, as part of our mission to save you time and money, we’ve partnered with LifeSearch who search the market to bring you the right life insurance for you, your loved ones and, of course, your budget. Whether it's a monthly income or a cash lump sum you need, LifeSearch will take you through your options and compare the leading insurance companies to help you find the right cover at the right price.