Asda Money Kids Pass
Feel like a
summer
superhero
Make unforgettable family memories by purchasing a selected Asda Money product as an Asda Rewards member and get a FREE 6-month Kids Pass! Save summer, home and away!
WHICH PRODUCTS ARE ON OFFER?
Supercharge into summer with a little help from Asda Money and a FREE 6-month Kids Pass.
Travel Money
Spend from £100 in-store and online to claim your FREE 6-month Kids Pass. Minimum spends apply, see T&Cs.
More products coming soon!
Keep an eye out as you'll soon be able to grab a FREE 6-month Kids Pass when you buy one of our other Asda Money products.
How to redeem
Purchase an Asda Money product & submit the redeem form
We'll send your unique Kids Pass by email†
Sign up & enjoy the savings!
What is Kids Pass?
Kids Pass offers discounts on hundreds of family activities across the UK, including:
- Theme Park & attractions
- Cinemas & dining out
- Family days out & more
Save over £400^
Up to 40% off theme parks^
Up to 38% off zoos and safari parks^
Up to 40% off cinema^
Save over £400^
Up to 40% off theme parks^
Up to 38% off zoos and safari parks^
Up to 40% off cinema^
^£400 saving based on an annual membership. Theme parks, zoos and safaris, cinemas and snacks savings calculated as the average saving as of March 2025.
Top FAQs:
- What is Kids Pass, and how does it work?
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Kids Pass is a membership that provides discounts on various attractions, restaurants, and cinemas across the UK. As part of this promotion, eligible Asda Money customers can receive a free 6-month membership. If you haven't registered yet, please follow this link to fill in your details.
- I made the qualifying spend but haven’t received my offer link.
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Have you filled in the redemption form? If so, please check your spam/junk folder for the email containing your offer link. If you still haven’t received it, let us know your ASDA membership number and details of your qualifying purchase (including transaction ID) so we can investigate. Please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- The offer link is not working, or I can’t register.
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Please try using the link in an incognito/private browser window. If the issue persists, please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- I entered my details, and it has opted me in. How do I know if I am eligible?
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Please ensure you have entered the correct details as per your ASDA membership. If you believe this is incorrect, please provide your membership number and proof of purchase (transaction ID) so we can investigate. Please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- I have successfully registered but can’t use my Kids Pass benefits.
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Your Kids Pass membership should be active immediately upon registration. Please log into your account at [https://identity.kidspass.co.uk/Account/Login] and check your membership status. If the issue persists, please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- My Kids Pass was working, but now I can’t use my discounts.
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Please ensure your membership is still active by logging into your account at [https://identity.kidspass.co.uk/Account/Login]. If you’re experiencing issues redeeming offers, please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk].
- I no longer want to participate in this promotion.
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We respect your preferences. If you would like to opt-out, we will remove your details from this campaign. Please confirm your request by contacting Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- I am current Kids Pass member, can I get another pass or extend my current one?
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Unfortunately, this offer is only for new Kids Pass members or your membership has been expired for 30 days.
- I signed up to Kids Pass but think I may have entered some of my details wrong on the registration form.
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If you can share your postcode and mobile number, we will be able to access you account ad update the account details accordingly. Please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- I have some queries around the terms and conditions of the campaign, please can you help?
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If the terms and conditions are in relation to the promotion itself and eligibility please see this link. If you are wanting to discuss the Kids Pass terms and conditions you can contact Kids Pass support on 0333 9966 200 or asda@kidspass.co.uk.
- I have bought some tickets on Kids Pass however they have not come through, please can you help?
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Please check your junk / spam folder first. If they are not there, please share your email address linked to your Kids Pass account and we will confirm the ticket purchase and re-share the tickets with you. Please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.
- I have forgotten my password for Kids Pass, how can I reset my account?
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Kids Pass have SLA’s in place to ensure the site will be fixed within 5 hours. Please check back later where you will be able to continue using your Kids Pass access as usual. If the issue persists, please contact Kids Pass support on 0333 9966 200 or asda@kidspass.co.uk.
- I can’t see an attraction offer I viewed previously, please can you help?
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Please can you confirm which offer you were looking for and I will check the system for you. Please note, due to seasonality some offers do drop off the platform throughout the year however we do ensure these are replaced by alternative partner offers. We have over 2,000 partner offers, so there is something for everybody. Please contact Kids Pass support at 0333 9966 200 or asda@kidspass.co.uk.