Dog Insurance

Cover for your canine companion

Puppy sits on a blanket while a woman and her daughter look on

Getting a new dog or puppy is a very exciting time, with lots to think about from choosing the right diet, starting their training and understanding their needs. It’s also important to consider pet insurance and which policy might be best for you and your pet.

Finding the right insurance cover can help make sure they always get the healthcare they need should the unexpected happen.

Our Insurance Types

  1. Lifetime

    Our most comprehensive policy

    Insure new ongoing conditions for life, with three levels available, covering vet’s fees up to £2,000, £4,000 and £10,000, reinstated annually.

    Lifetime cover overview
  2. Time Limited

    Covers each illness or injury for up to 12 months

    Choose between £2,000 or £5,000 cover for each new illness or injury. Cover is for either 12 months from the first treatment date, or up to a limit you choose.

    Time Limited cover overview
  3. Accident Only

    Looking out for those little mishaps but also you

    Cover your pet for up to £2,500 of your pet’s treatment for each new accident. Accident Only does does not provide cover for any pet illnesses.

  4. Multi-pet discount

    Get 10% off two or more pets you insure with us

    Got more paws around the house than you can shake a stick at? Save 10% on every pet you insure with us T&Cs apply.

Why choose Asda Pet Insurance?

  • Asda logo

    The Asda advantage

    Known for putting value for money at the centre of everything we do

  • Handshake Icon

    You're in control

    You can choose your policy cover as well as your excess terms, so you can get the cover your pet needs at a price that suits you

  • Diamond Icon

    Asda service, Asda value, expert providers

    An insurance offer that suits you and your individual circumstances

A quick ‘paws’ for thought…


With pet insurance, as part of the cost, your premium will increase each year at renewal as your pet gets older. We’ll limit the amount it goes up by, but your renewal price will also be impacted by:

  • Any claims you make – this could significantly increase your premium
  • Rising vet fees
  • Insurance Premium Tax increasing
  • Changes you make to your policy
  • Changes we make to our pricing

You can, of course, shop around at renewal. Just bear in mind that any existing conditions your pet’s developed, whether diagnosed or not, may not be covered elsewhere.

Top Pet Insurance FAQs:

What is pet insurance?

Pet insurance helps cover unexpected vet bills, giving you financial peace of mind if your pet falls ill or gets injured. It covers costs up to the limit of your chosen policy, so you’re not left footing the full bill if something goes wrong.

What are the four types of pet insurance?

The four main types of pet insurance are:

What is the most common type of pet insurance?

In the UK, there are several types of pet insurance policies available, with some of the most common being time limited, lifetime cover, maximum benefit, and accident only.

What is a good annual limit for pet insurance in the UK?

It depends on you and your pet, and the insurance you choose. For example, our lifetime policies at Asda Money have annual limits ranging from £2,000 to £10,000.

What age is best to get pet insurance?

Pet insurance is available for cats and dogs at a range of ages, from just a few months old into their senior years. Some insurers have minimum age limits – often around four months – while others may have restrictions or higher premiums for older pets. The availability, cost, and cover level can vary depending on your pet’s age at the time you take out the policy.

What is the most expensive breed of dog to insure?

According to Which?, the most expensive breed of dog to insure in the UK during 2024 was the Dogue de Bordeaux1.

Is my pet covered for pre-existing conditions?

Pre-existing conditions are not covered. Like most policies from other providers, your Asda Pet Insurance policy will not cover any medical condition or symptoms that your pet had before the start date of your policy or any that occur during the first 14 days of your insurance cover.

What is the most common pet insurance claim in the UK?

According to the Association of British Insurers (ABI), the most common high value claim in the UK is for spinal surgery (often costing between £8,000 and £10,000). The most common ongoing claims are to treat diabetes and skin conditions[1].

 

1https://www.which.co.uk/news/article/10-most-expensive-dog-breeds-for-pet-insurance-in-2024-ao8vV3H0H4ii

2 https://www.abi.org.uk/news/news-articles/2023/6/insurers-paid-out-over-1-billion-to-protect-pets-in-2022

 

Does pet insurance go down every year?

The cost of pet insurance is unique to your pet and accounts for various factors like their breed, health and any conditions they may have. Generally speaking, pet insurance premiums often increase each year, especially as your pet gets older.

How do I claim?

Making a claim on your pet insurance through Asda Money is easy. Simply start your online claims journey below and follow the onscreen instructions. Please have your policy number and claims information to hand as we may ask a number of different questions about what has happened.

I am a customer

I am a vet

Our online claims journey is designed to be quick and easy, but if you have any questions, or require additional support, please call us on 0333 999 0933 as we’d be happy to help.

Lines are open:
Monday to Friday - 9am to 6pm 
Saturday - 9am to 2pm 
Sunday - closed

Please note: Call charges to 03 numbers will vary.

Additional FAQs

How much is pet insurance for a puppy?

Pet insurance for your new puppy will depend on the exact type of cover you decide to invest in. Choose from our Lifetime, 12 Months or Accident Only cover for your puppy and cater your policy to suit yours and your pet’s individual needs. The cost for each policy will vary according to the levels and types you choose, for example our Lifetime cover costs ranges from £2,000 to £10,000 depending on the specifics you choose.

What age can you insure a puppy?

Here at Asda Money, your puppy will be eligible for our dog insurance policies once they are 8 weeks old, similar to what many other insurers offer.

When should I insure my puppy?

Getting your pet insured as early as possible is a sensible move. Our dog insurance policies provide cover and protection for your puppy as soon as they’re 8 weeks old which gives you enough time to get them acclimated to their new home and other important things you may need to take care of.

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